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    How Red Square
    Really Works

    Deep dive into the technical architecture and user flows that power the democratization of digital advertising.

    Screen Owners

    Setting Up Your Screens

    Transform any display into a revenue-generating asset with our comprehensive setup process.

    Connect Your Screen

    Install the free Screen Player on your TV or streaming stick to turn it into a Red Square screen.

    • Install the Screen Player on your TV, streaming stick, or computer
    • Available for Apple TV, Fire TV, Roku, Android TV, LG, Samsung, Windows, macOS, and Linux
    • The Screen Player boots to a 6-character pairing code

    Register & Authenticate

    Secure registration with unique screen ID generation and owner verification.

    • Create your screen owner account with secure authentication
    • Each screen gets a unique identifier for tracking and management
    • Verify your identity to ensure legitimate screen ownership

    Enter Your Pairing Code

    Link the screen by entering its pairing code in your screen-owner dashboard.

    • The Screen Player displays a 6-character pairing code on boot
    • Enter that code in your screen-owner dashboard to link the screen
    • Once linked, your screen goes live and is ready to earn

    Set Pricing & Availability

    Configure when your screen is available and how much you want to charge.

    • Set your price per 10-second play
    • Define operating hours (e.g., 9 AM - 9 PM)
    • Block out times when screen isn't available for booking
    Advertisers

    The Complete Booking Journey

    From discovery to your ad going live - every step optimized for simplicity and effectiveness.

    Step 1

    Discover Screens

    Find screens near you using multiple discovery methods.

    GPS-based map view shows nearby screens with real-time availability
    Search by city, neighborhood, or specific screen name
    Scan QR codes displayed on screens for instant access
    Step 2

    View Screen Details

    Check availability, pricing, and screen specifications before booking.

    See real-time availability calendar with open time slots
    View pricing per 10-second play and how many plays you'll buy
    Check screen specifications (size, resolution, location details)
    Step 3

    Upload Content

    Upload your media content with instant preview capabilities.

    Support for images (JPG, PNG), videos (MP4), and GIFs
    Real-time preview showing how content will appear on screen
    Content validation ensures compatibility and quality
    Step 4

    Schedule Your Ad

    Select your preferred time slot and how many plays to buy.

    Interactive calendar shows available time slots
    Choose how many 10-second plays you want (e.g., 50 plays)
    See real-time pricing based on your price per play and number of plays
    Step 5

    Payment & Confirmation

    Secure payment processing with instant booking confirmation.

    Integrated Stripe payment for secure transactions
    Immediate booking confirmation with unique booking ID
    Email receipt with all booking details and content preview
    Technical Deep Dive

    Platform Architecture

    The technical foundation that ensures reliability, security, and scalability.

    Real-Time Screen Management

    Screens automatically update their availability status and display booked content at scheduled times.

    Technical: WebSocket connections ensure instant updates between platform and screens.

    Secure Content Delivery

    All content is encrypted during upload and transmission to prevent unauthorized access.

    Technical: End-to-end encryption with secure CDN delivery ensures content integrity.

    Revenue Sharing Model

    Transparent revenue split between screen owners and the platform with automated payouts.

    Technical: Configurable percentage splits with automated accounting and payout processing.

    Network Reliability

    Redundant connectivity options ensure screens stay online and content plays reliably.

    Technical: Fallback mechanisms and offline caching for uninterrupted service.

    Transparent Revenue Model

    70%
    Screen Owner
    Owners keep 80% of every play for providing the screen
    25%
    Red Square
    20% platform fee covers technology, support, and payment processing
    5%
    Payment Processing
    Included in the 20% platform fee — no separate charge

    Owners keep 80% and the platform fee is 20% (which includes payment processing). Simple, transparent, and the same for every booking.